Positioning, Service Design, Website Copy, Sales Deck
Sprint Valley was seeing business success and new business was mainly coming through referral. But they were finding it difficult to simply explain their specialty and what they did for clients—in Luke’s words, “it was difficult to capture the magic that we were bringing to clients through our positioning and language.”
They were missing a simple way to sum up what they do, and to explain their differentiation. And they had brought on a new BD hire who would be taking that messaging in front of tons of new prospects.
Through delivery of the Niche Kit, Service Kit and Sales Kit (plus a content add-on), we were able to deliver a new way of describing their work and a tiered approach to services that created a natural flow with a low-investment entry point as a proving ground, then fully realising this new content through fresh comms deliverables.
• Niche Kit
• Service Kit
• Sales Kit
To start, Sprint Valley didn’t know how to refer to themselves. Given time, they could demonstrate and impressively deliver real value through their work, but a practical naming bucket or category just didn’t exist. We gave them a simplified way to explain their work that made sense to clients—Change Consultants—and an updated elevator pitch, too.
They had a very complex ecosystem of services and most approaches were tailor made, but the entry point and sales journey was based on the type of client, type of industry and desired outcome. We created a tiered approach based on investment level and desired impact, and gave them creative names to help conceptualise their outcomes.
We created new website copy, updated sales deck language, social content pillars and a boatload of fresh topics to write about.
A peek at the "before":
A look at the "after":
Easier to explain
A gorgeous services ecosystem that flows into each new sale
Saw immediate results in sales conversations
Luke Battye, CEO Sprint Valley
*and your first name so we can say 'Hey Alice!'