The Differentiator

Simplify your service-based business, carve a unique space & (truly) stand out.

{ Yes, let’s start my project }

keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear  • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple

What if...

  • It was easy to answer "What do you do?" questions?

  • You had the perfect words to describe your offering (without a ton of explanation)?

  • Your customers could finally understand your unique value?

  • You could make everything simple, obvious and clear?

When multiple prospects mention your web copy is a reason they agreed to the call—you know the investment will continue to drive ROI from here on.

—Luke Battye, Managing Partner

Our approach

Not every agency will need (or want!) every part of this kit, so we'll make it right-sized for you.

Here’s an overview of what to expect

01
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04

Discovery

Clarity

Validation

Release

We kick things off in an onboarding workshop to assess, audit, clarify & identify opportunities.

We uncover your unique value, define your niche or clarify your specialty and craft a fresh pitch & USP. We'll refine your services and design your offers. Then, we'll draft new sales communications.

We speak to real customers (past or target) to find deeper answers and check our assumptions.

We hand it all over with tips to implement and make sure it sounds authentically you.

The Blurbs

A few quotes from our clients & collaborators:

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

“Made everything so clear and simple in a way we had tried to for a long time.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

The Differentiator
What's Included:

Unique positioning, clear messaging and the pitch you’ve been waiting for, plus a signature suite of services & all the words you need for scalable, repeatable sales.

Positioning Workshop & Knowledge Transfer: We’ll dive deep into your business goals and strengths, then identify the niche & shape the positioning

Customer research: We’ll test the new positioning through interviews with customers or new targets

Updated messaging: Fresh elevator pitch & positioning statement (explain what you do!), and talking points for sales calls (your unique value).

Service Design Workshop: 
We map out the services and ecosystem to narrow your scope and emphasise your strongest, most sellable services, then define packages and pricing strategy.

Sales Comms Deliverables: 
Fresh website copy, sales emails, content or creds deck—whatever you need to bring your new, tighter message to life!

See how we transformed a consultancy with The Differentiator

{ View case studies}

Make more sales.

*and your first name so we can say 'Hey Alice!'

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Ethical selling. Powered by design thinking & damn good copy. No convincing required.

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