It was easy to answer "What do you do?" questions?
You had the perfect words to describe your offering (without a ton of explanation)?
Your customers could finally understand your unique value?
You could make everything simple, obvious and clear?
Not every business will need (or want!) every part of this kit, so we'll make it right-sized for you.
We kick things off in an onboarding workshop to assess, audit, clarify & identify opportunities.
We uncover your unique value, define your niche or clarify your specialty and craft a fresh pitch & USP. We'll refine your services and design your offers. Then, we'll draft new sales communications.
We speak to real customers (past or target) to find deeper answers and check our assumptions.
We hand it all over with tips to implement and make sure it sounds authentically you.
A few quotes from our clients & collaborators:
Unique positioning, clear messaging and the differentiated pitch you’ve been waiting for, plus a signature suite of services & all the words you need for scalable, repeatable sales.
Positioning Workshop & Knowledge Transfer: We’ll dive deep into your business goals and strengths, then identify the niche & shape the positioning
Customer research: We’ll test the new positioning through interviews with customers or new targets
Updated messaging: Fresh elevator pitch & positioning statement (explain what you do!), and talking points for sales calls (your unique value).
Service Design Workshop:
We map out the services and ecosystem to narrow your scope and emphasise your strongest, most sellable services, then define packages and pricing strategy.
Sales Comms Deliverables:
Fresh website copy, sales emails, content or creds deck—whatever you need to bring your new, tighter message to life!