The Lead Kit

High-converting lead generating content, proven by your own customers.

{ Yes, let’s start my project }

keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear  • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple

What if...

  • You could increase the conversions of your existing landing pages?

  • Your customers understood exactly what you're selling (without even talking to you)?

  • You could simplify your customer's path to purchase?

  • Everything just made sense?

Our approach

The Lead Kit is a short-term consulting package (~3 weeks) packed full of deliverables to attract leads with your goods and bring them through the funnel (we build that too).

Here’s an overview of what to expect

01
02
03
04

Discovery

Clarity

Validation

Creation & Release

We scope out everything you’re already doing and troubleshoot. (Or, we start fresh with research!)

We use the research to iron out communication snags, improve the experience, and simplify the purchase path (or create it from scratch).

We pitch a few creative options for lead generation or opt-in content based on our research

*Optional: we build the opt-in for you!

We write it all—from the ads to the landing page to the emails—and map out the experience. Then we work with your team (or bring in ours) to get it built & launched.

The Blurbs

A few quotes from our clients & collaborators:

“A game-changer for any team. Mapping and productising our services had sustainable impact for our business and made everything easy to sell.”

“It's been exactly one month since we clarified my offer and I'm already billing twice as much. Made my money back in the first sale. WORTH IT!”

"P&Co helped us unlock things that were holding us up, just because we were too close to see it objectively. They put it better than we could after years of trying and now it’s so simple and clear."

“We’re excited to roll out our product in international markets with sales material that clearly communicate what we’re all about.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

Arrrow

Make more sales.

We'll dish out as much free advice as you can handle. Even if you never buy a thing from us. No funnels. No tricks. All we need is your email.*

*and your first name so we can say 'Hey Alice!'

We took the gamble that at least one of you would be named Alice at some point and feel really special when you saw that. Did it work?

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Ethical selling. Powered by design thinking & damn good copy. No convincing required.

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