The Sales Kit

We'll craft your product's positioning, shift your language from investor-focused to customer-focused, and write all the communications you need to sell & scale.

{ Yes, let’s start my project }

keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear  • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple

The Sales Kit will

  • Help explain your product to customers (instead of investors!)

  • Find the real value and key points for sales conversations

  • Create a more competitive, compelling & differentiated message 

  • Strengthen customer trust, build better relationships and improve the experience

  • Make things easier for your sales team & support them with better communication tools

Our approach

We start with deep customer research (not surveys or polling friends!) to uncover the real nuances of your customer's language (and the values they want to buy from you).

Here’s an overview of what to expect

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04

Discovery

Clarity

Validation

Release

We kick things off in an onboarding workshop to assess, audit, clarify & identify opportunities & follow with a knowledge transfer, then launch head on into research.

We take our research and apply that to all the communications you could possibly need: naming, tagline, sales points, descriptions, web copy...and even in-product copy (UX writing).

We speak to more real customers (past or target) to find deeper answers and check our assumptions, so that everything we've written makes sense.

We hand it all over with training & implementation support so you can hit the ground & keep running—using your resources or ours.

We worked with P&Co to nail new messaging and positioning for our business rebrand and loved the experience. They were thoughtful, genuine, and asked us all the right questions. We're thrilled with the final product and would absolutely work with their rockstar team again!

—Connor Swenson, cofounder

Make more sales.

*and your first name so we can say 'Hey Alice!'

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Ethical selling. Powered by design thinking & damn good copy. No convincing required.

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