The Sales Kit will
Help explain your product to customers (instead of investors!)
Find the real value and key points for sales conversations
Create a more competitive, compelling & differentiated message
Strengthen customer trust, build better relationships and improve the experience
Make things easier for your sales team & support them with better communication tools
Our approach
We start with deep customer research (not surveys or polling friends!) to uncover the real nuances of your customer's language (and the values they want to buy from you).
Here’s an overview of what to expect
Discovery
Clarity
Validation
Release
We kick things off in an onboarding workshop to assess, audit, clarify & identify opportunities & follow with a knowledge transfer, then launch head on into research.
We take our research and apply that to all the communications you could possibly need: naming, tagline, sales points, descriptions, web copy...and even in-product copy (UX writing).
We speak to more real customers (past or target) to find deeper answers and check our assumptions, so that everything we've written makes sense.
We hand it all over with training & implementation support so you can hit the ground & keep running—using your resources or ours.
We worked with P&Co to nail new messaging and positioning for our business rebrand and loved the experience. They were thoughtful, genuine, and asked us all the right questions. We're thrilled with the final product and would absolutely work with their rockstar team again!
The Sales Kit
We won't replace your sales team or your marketing team, (unless you don't have one yet), but we'll work with them to deliver everything on their wish list to set them up for success.
This work establishes the clarity and communication pieces you need to scale your sales efforts, and even de-risks handing this crucial job over to a new person or team.
Make more sales.
*and your first name so we can say 'Hey Alice!'
