We remove barriers to growth

We’ll find out exactly what makes customers buy (and what makes them stay). Then, we’ll help you scale it.

Can we help?
How we do it
Our Approach? We ruin everything.
We ruin everything. For you. (But for your customers, we make it so, so much better.) That's because our work creates a ripple effect throughout your entire business. Our work will inform your marketing, product, sales, customer service, strategy and even internal culture and onboarding.
Customer Acquisition
Conversion Optimization
Paid Media
Customer Experience
Marketing Strategy
Customer Comms
Customer Acquisition
We dive deep to understand why customers buy (or don't), and what they need to make purchase decisions. From there, it’s easy to build a strategy to attract more of them.
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Customer Acquisition Strategy
Guided by the insights, we’ll discover the most effective path to attracting new customers and put a strategy behind it that scales.
Customer Validation
While speaking with your customers we’ll have the opportunity to prove (or disprove) any assumptions about your market, their behaviors, pains, desires and needs. 
For B2B: Outbound Sales Process & Strategy
We’ll establish a repeatable sales process, embed all the right tools and give your sales team (or you) the perfect, customer-focused language to close more deals.
P&Co found a massive gap in our customer strategy and fixed it in 2 weeks, already seeing returns.

— Founder, SAAS startup
Conversion Optimization
We'll improve conversions on an existing website (or create one from scratch) and optimize the buying journey with results you can see in a matter of weeks, with better customer language that drives down acquisition costs.
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UX & UI Design
Armed by our deep understanding of your customer, designing a best-in-class website experience for them is a snap. We’ll use your existing brand (or build a new one) to improve visuals & purchase paths for improved credibility (and easier sales).
Copywriting
We transform customer insights into language that delivers everything they need to make a decision (and test it with them just to be sure).
CVO (Conversion Optimization)
Combining a streamlined experience, a better path to purchase and clear, complete language designed to sell, we continually improve page conversions by an average of 800%.
The only thing I've spent money on that's made me money back.
Paid Media
We have a knack for creative campaigns that capture our clients goals (and their audience’s attention). Each platform is carefully considered based on the audience, and everything begins as a low stakes test until data shows it’s time to scale.
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Paid Social
Target specific audiences, informed by our research, to attract new customers and generate demand on platforms like Instagram, Facebook, LinkedIn, Pinterest and others.
Paid Search
Attract a highly-qualified audience already actively searching for your solution (as well as adjacent interests).
Attribution
We monitor and assess the impact of paid advertising from each source to determine the most effective and cost-efficient opportunities.
Just went through the campaign and I have tears in my eyes because it’s just. so. good. I would be proud for anyone I know to see these and know I’m involved in building the product. I’m so happy.
Customer Experience & Communications
Usage, engagement and feature uptake—not to mention overall satisfaction—depend on your ability to deliver a flawless and remarkable customer experience. We'll analyze every touchpoint (from first brand awareness through purchasing, onboarding and daily use) and create a plan to make it silky-smooth.
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Onboarding Experience & Communications
Welcoming new customers and helping them use (and navigate) new features
UX Writing, In-App Comms
Naming, tooltips, on-screen text and notifications
Accessibility & Experience Improvements
Helping more people access and enjoy the product
We thought our onboarding was enough to help users get up and running, but [P&Co’s] research showed otherwise. Now we are seeing much more feature uptake from day 1.
Marketing Strategy: further growth
Next-phase marketing strategy and brand maturity are growth levers too, but it doesn’t make sense to pull them before a lean strategy is running effectively. Taking what we’ve learned and what’s working, we’ll pad out the lean strategy to make it sustainable (and scalable) longterm.
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Marketing & Promotional Strategy
With a blend of traditional, digital and unexpected approaches
Product Led Growth
Creating opportunities for scale through existing customers; forging smart partnerships, community building, referrals & affiliates
Brand Maturity
Elevating the visual brand and public perception, embodying the mission and values, and becoming enviable

Let’s hit those growth goals together.

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Durham, NC USA

London, UK

Hamburg, DE

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2023 Publicover&Co | Impressum

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