The Niche Kit

Carve a unique space & stand out from the competition.

{ Yes, let’s start my project }

keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear  • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple • keep it clear • build trust • make sales • have fun • keep it simple

What if...

  • It was easy to answer "What do you do?" questions?

  • You had the perfect words to describe your offering (without a ton of explanation)?

  • You could get specific (like really, really specific) about your niche?

  • You could make everything simple, obvious and clear?

We worked with P&Co to nail new messaging and positioning for our business rebrand and loved the experience. They were thoughtful, genuine, and asked us all the right questions. We're thrilled with the final product and would absolutely work with their rockstar team again!

—Connor Swenson

Our approach

The Niche Kit takes about 2 weeks for honing in on a niche, defining unique positioning and simplifying your message.

Here’s an overview of what to expect

01
02
03
04

Discovery

Clarity

Validation

Release

We kick things off in an onboarding workshop to assess, audit, clarify & identify opportunities.

We uncover your unique value, define your niche or clarify your specialty and craft a fresh pitch & USP.

We speak to real customers (past or target) to find deeper answers and check our assumptions.

We hand it all over with tips to implement and make sure it sounds authentically you.

Want to simplify your services?
Discover the Service Kit →

Niche Kit
What's Included:

Unique positioning, clear messaging and the pitch you’ve been waiting for

Get ready for a new sales person to drop right in and start selling with everything they need to attract, present and close.

Workshop: We’ll dive deep into your business goals and strengths, then identify the niche & shape the positioning

Customer research: We’ll test the new positioning through interviews with customers or new targets

Updated messaging: Fresh elevator pitch & positioning statement (explain what you do!), and talking points for sales calls (your unique value).

Price: £5,000

The Blurbs

A few quotes from our clients & collaborators:

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

“Made everything so clear and simple in a way we had tried to for a long time.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

WRAY | WARD

“A perfectly curated creative environment to get those nuggets for differentiating strategies.”

MURAL

“Content that is professional and authentic at the same time, so it feels relatable and helpful.”

MILLIKEN

“The knack to get right to the heart of a subject and the power to pull out the exact right piece.”

GLEN RAVEN

“They put a positive spin on important topics and keep the audience grounded while helping them manage change.”

Arrrow

Make more sales.

We'll dish out as much free advice as you can handle. Even if you never buy a thing from us. No funnels. No tricks. All we need is your email.*

*and your first name so we can say 'Hey Alice!'

We took the gamble that at least one of you would be named Alice at some point and feel really special when you saw that. Did it work?

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